#5 How Can We Make It Easy and Engaging?

People are busy; they all have something on their plates already. How can we grab their interests and persuade them to join us?

Remember that some engagement is better than none, and think early and often about your target audience. How can you engineer an array of entry-points and pathways to participation for your community? Where are the opportunities for light-touch engagement that is potentially powerful in itself and also a possible gateway into deeper involvement? Make acting easy, so your users can co-produce your civic and political engagement.

What It Can look Like?

#5 How Can We Make It Easy and Engaging?

Do Something's creative campaigns invite teens to take part in a variety of ways, and almost all of the campaigns revolve around a teen's group of friends. For example, The 'Fed Up' campaign invites teens to upload photos of their cafeteria's school lunch program to begin an investigation about the food it contains. Students can rate photos 'eat it' or 'toss it', and are simultaneously provided with better-lunch advocacy materials.

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YOUTH RADIO INTERVIEW

"Keep It Simple"

 Interview by Desmond Meagley

Q.How important is it for young people to continue from light-weight civic engagement to deeper forms of activism?

A. Do Something offers a number of action that are "big, loud, and easy" to engage their users in social causes. Meanwhile, their research branch, TMI, researches involvement and impact within the campaigns they run. As Lisa Boyd, the lead strategist for TMI explains, encouraging young people to be self-directed––and even competitive––while completing simple goals minimizes Do Something's involvement, yet maximizes their impact. Listen to the interview that follows.

We make things loud, so we try to make them different. We make them fun, we make them engaging, we make them silly. And (we make) things that young people actually want to engage with. So, we’re taking them from doing one small action to a much bigger action.

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