Yes, “It’s not just about me, but for us.” How can we integrate our individual interests into a shared good?
How can you and your community take it from “I” to “we”? Help your users think of themselves as part of something bigger. Can you expand the network of engagement for yourself and your users by actively rewarding authenticity, accuracy, truth-telling, and bridge-building across social divides?
What It Can Look Like?
New Organizing Institute: Marshall Ganz's organizing theory invites people into a movement as individuals, where they are asked to share their stories and connection to the cause. Then, the strategy helps them see their shared collective interests with others in the movement before introducing them to the fierce urgency of acting now. This principle is the bedrock of numerous campaigns since Obama for America popularized the model in the 2008 presidential election. Participants are asked to become part of something major and give more of themselves as a result.